girl shown 3 times in sweater set

Welcome Trendsetters!

The Trend, established in 2017, is a Canadian brand based in BC designed to compliment the confident, admirable, outgoing, and hard-working woman in us all.

Where street style meets easy-to-wear with a relaxed fit and quality fabrics, that’s where we will always be. With every collection, we want to bring you effortless and affordable pieces with quality fabrics.

Now we are expanding our brand from our E-commerce business to supporting small and local businesses in Canada as a wholesale retailer. 

As a brand, to truly grow, we strive to act with intention.